Golf fans around the world know that this is one of the biggest weekends of the year for the PGA Tour. The Olympic Club in San Francisco is this year’s host, and the course is already proving to be one of the most difficult tracks in the history of the event. This event will surely get very exciting as the weekend progresses; and what makes the tournament even more interesting is that Tiger Woods is in the mix.
What makes this US Open different from The Open in past years is the increasing amount of technology available to fans to track, and even watch, the tournament on the run from smart phones, IPads, and PCs anywhere in the world.
Big Blue has teamed up with th US Golf Association to offer extremely impressive apps that let you follow the action. From any of the devices above, fans can stream live video of of the event, follow Twitter feeds, or load heat maps of individual holes at the Olympic golf course. All of this has never been so user friendly and interactive.
Furthermore, Mass Relevance, a technology leader in social curation and integration, has teamed up with TaylorMade and Adidas Golf Teams to create another first-of-its-kind social experience to drive the social engagement of the golfers for the championship. They have created an innovative online destination to engage the fans to interact with and create social buzz for all things relevant to the tournament.
This announcement follows TaylorMade’s decision to become the first golf brand to launch a social media campaign, when they promoted the #DriverLove campaign around the launch of one of their new drivers. Between the new driver, and the new technology, TaylorMade may have done something brilliant in terms of online marketing.
With Father’s Day approaching, TaylorMade is sure to have caught the attention of a mass number of people who have golf loving fathers. When your father sits down to watch the final round of the US Open on Sunday, what better gift is there to present him with than a brand new TaylorMade golf club. With this gift, even if his favorite player doesn’t win, he’ll still have had the best fathers day ever.
Twitter has been a major source for this campaign; and, as more and more professional golfers have started tweeting, the campaign is picking up steam. Players like Masters champion Bubba Watson with his 600,000+ followers has become an every day tweeter. Similarly, his good buddy, Ricky Fowler, with his 350,000+ followers, tweeted #GOTIME to his fan base before teeing off this morning. Furthermore, both of these players have tweeted since finishing their rounds today, and both of them have have a huge response to their tweets.
The golf world is taking on the difficult task of online marketing, and with the constantly growing number of professional tweeters, it’s only a matter of time before dozens of campaigns are launched, just like that of TaylorMade.